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How Advertising Executives Think
Posted to %afda by Jon on 8 June 2000
Lloyd wrote:
> Just shoot the whole bloody lot of them. That advert winds me up -
> it's on far too often (though, more recently, they've reduced its
> screenings to only twice per advert break). Just how is it supposed
> to sell cars?
Maybe it was something like this:
Advertising executive type thing 1:
We've got an new contract to sell cars. It's a real big thing, and if they notice a decent enough increase in sales our agency will kick Satchii & Satchii into the middle of next week.
Advertising executive type thing 2:
OK. Let's think. A car allows you to travel long distances in a short space of time. So, what we have to do is make people want to get away from where they are currently which, if they are watching an advert, would be in front of the TV.
Advertising executive type thing 1:
Ok, so what we want is an advert that makes people want to get away from the TV as fast as they can. Let's just make the most irritating advert we possibly can. Lets get a load of irritating actors, to say irritating things, in irritating voices, in an irritatingly twee manner. And show it often.
Advertising executive type thing 2:
And let's set part of it in some far off exotic land.
Advertising executive type thing 1:
Why?
Advertising executive type thing 2:
Because of course we have to be on location with them suggesting how to be so damned annoying.
Advertising executive type thing 1:
Perfect. I could do with a holiday.
Of course they don't realise that people would probably boycott that car manufacturer instead, but then they are advertising executive type things, and they need their free holiday.
